If you don’t add canonical tags to your Blogger blog, you might encounter several issues that could negatively impact your blog’s search engine rankings and overall visibility.
Canonical tags play a crucial role in informing search engines about the preferred version of a webpage when there are multiple URLs with identical or very similar content.
Here are some potential consequences of not using canonical tags on your Blogger blog:
Duplicate Content Issues:
Search engines may treat similar or identical content on different URLs as duplicate content.
This can lead to search engines choosing one version of the content to display in search results, potentially diluting the ranking potential of your blog posts.
Without canonical tags, different URLs with similar content might compete against each other for ranking in search results.
This can lead to keyword cannibalization, where different pages target the same keywords, causing them to compete rather than collectively contributing to better rankings.
Reduced Search Engine Visibility:
Search engines might not index your preferred version of the content if they encounter duplicate content issues. As a result, your blog posts may not appear in search results, or they may rank lower than expected.
Inconsistent Link Signals:
When the same content is accessible through multiple URLs, incoming links may be spread across these variations, instead of consolidating link signals to a single preferred URL. This dilutes the authority of your blog posts, potentially impacting their rankings.
Mobile Responsiveness and Page Load Times:
Multiple URLs with the same content can affect mobile responsiveness and page load times, negatively impacting the user experience and potentially leading to lower rankings.
To avoid these issues, it is essential to add canonical tags to your Blogger blog.
When you create a blog post or page with similar content, the canonical tag indicates the preferred URL to search engines, ensuring that they index and rank the correct version.
This consolidates the ranking signals and prevents duplicate content problems.
To add canonical tags in a Blogger blog, you can do so manually in the HTML code of each page or use Blogger’s built-in options to specify canonical URLs for each post.
By taking this proactive step, you can improve your blog’s SEO, enhance user experience, and ensure that search engines understand and rank your content appropriately.